Should we trust surveys?

Sometime ago I was commissioned by a local politician to conduct a survey adding that I should make him appear winner in the results. I was taken aback and asked about the real purpose of the survey he wanted. Was it for campaign strategy development or for propaganda? He replied that he wants both. I told him I can only do the first and if the results are in his favor, he can use the same for his messaging. He was surprised and said, “How come the previous pollsters I commissioned can do both?”

Read More